A new state law in New Jersey bans surveillance pricing. That’s when retailers use what they know about shoppers to adjust product prices that you see.
The law specifically bans grocery stores from engaging in the practice.
There’s also national interest in the issue. At a Senate hearing this week, Democrats and Republicans both criticized surveillance pricing, known in the industry as “personalized pricing.”
Tech expert Omar Gallaga wrote about surveillance pricing laws for CNET.
Highlights from this segment:
– Other states have passed surveillance pricing laws. California and New York are considering them.
– In Washington this week, senators from both parties expressed opposition to the practice at a Judiciary Committee hearing. No action was proposed or approved, however.
– Merchants can use participation in their loyalty programs to track and respond to individuals’ spending habits. If you always buy coffee or taco shells, you might find that your price on those items is higher.
